What is the reason for the discontinuation? Zico was launched in 2009 as a premium coconut water brand. However, some online publications have cobbled together small portions of the cull list. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize. . There was an unknown error. C Caffeine-Free Diet Coke Coca-Cola Black Cherry Vanilla Coca-Cola BlK Coca-Cola C2 Coca-Cola Raspberry Coca-Cola with Lime Coke II D Diet Cherry Coke Diet Coke Lime Diet Coke Plus Diet Coke Sweetened with Splenda Diet Coke with Lemon J Jazz (soft drink) K Kick (soft drink) N New Coke O OK Soda P Pepsi AM The Coca-Cola Company is one of the biggest players in the global drinks industry. Photo by ERIC PIERMONT/AFP via Getty Images. It was available in 20-ounce, 2-liter, and 12-pack can forms. Coca-Cola has been gradually announcing the discontinuation of select national brands over the past few months, including TaB diet cola, Odwalla juices, ZICO coconut water, Coca-Cola Life, Diet Coke Feisty Cherry, and regional brands like Northern Neck Ginger Ale and Delaware Punch. The company named the product OK because their research found that while Coke was the second most recognizable word in the world, OK was the first. In the decades that followed, the brand managed to hold onto a much smaller, but impressively loyal, following mostly comprised of consumers who remember TaB as a beloved cultural icon. Here are all the brands that have been discontinued so far. Going forward, the company will focus on the biggest brands, like Coke and Sprite. "Were forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades, Kerri Kopp group director, Diet Coke, Coca-Cola North America, said in the release. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and. This news, which was announced during Coca-Cola's third-quarter earnings call on October 22, comes just weeks after Coca-Cola announced the end of the line for its coconut beverage brand, Zico and less than three months after the Odwalla line of "healthy" smoothies and juices got unceremoniously "canned." - NewsBreak Original, 10 Coca-Cola Products You Can't Buy Anymore - GOBankingRates. Is there a Coke Zero shortage in 2020? Coca-Colas decision to cull Zico from its portfolio may have had something to do with its competitor Vita Coco, which has often been recognized as the No. 2005, 2007 Coca-Cola Lime However, less than two decades later, Coca-Cola added it to its list of discontinued brands. While it is always sad to see a product go, it is understandable why Coca-Cola has made this decision. The Future of Finances:Gen Z & How They Relate to MoneyTake a Look Back:2022 Year in Review. Read: Businesses That Millennials Have . This decision was made in order to focus on core products and save costs. A. Abbey Well - bottled water available in . The decision to discontinue certain products is nothing new for Coca-Cola. Its not clear why Coca-Cola has decided to discontinue these brands, but it may be due to changing consumer preferences. Genom att klicka p Godknn alla godknner du att Yahoo och vra partner behandlar din personliga information och anvnder tekniker som cookies fr att visa personliga annonser och innehll, mta annonser och innehll, f information om mlgruppen och utveckla produkter. F mer information om hur vi anvnder dina personuppgifter i vr Integritetspolicy och Cookiepolicy. "Plans to streamline the companys beverage lineup were underway well before the coronavirus outbreak, but the pandemic promoted leadership to move faster," the company said in its release. Quincey said the 200 brands that are getting the ax have already been decided, yet he did not provide a list of which brands those were. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Although the full list of brands on the chopping block has not yet been revealed, CEO James Quincy has hinted it will include those he's referred to before as "zombie brands" (i.e., those whose sales make up only 2% of Coca-Cola's total revenue). Sometimes Coca-Cola, and it's other divisions releases a limited edition flavor for a certain amount of time until the discontinuation such as New Coke, Coca-Cola Blk, Coca-Cola Orange and more Coca-Cola products that they had been released along the years. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s that has developed a cult following from lovers of its blend of artificial sweeteners saccharine and NutraSweet, who call themselves "TaBaholics" and "TaBbies.". When you think of Coca-Cola, your mind probably immediately goes to the companys biggest brands: Coke, Diet Coke, Sprite, Fanta, and Tab. Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just announced. The discontinuation of these brands will mean that Coca-Cola will no longer produce or sell them. Take Our Poll:Do You Think Student Loan Debt Should Be Forgiven? When the beverage first launched in the U.S. in 2006, Anderson Cooper was guest hosting on Live with Regis and Kelly and he and Kelly tried it on-air. The company has hundreds of brands in countries around the world and even if youre drinking a product that isnt Coca-Cola itself, the chances of it being made by the Coca-Cola Company are high. The Coca-Cola Company has confirmed several drinks brands that will be discontinued, with the products announced so far including underperforming regional brands or supposedly out-of-date drinks such as Tab and Odwalla. We have finalized the master brands in this growth portfolio, which consist of about 200 global, regional and local brands that will allow us to remain truly consumer-centric, focusing on those brands that can be scaled to drive profits for the long-term. Still, Coca-Cola held on to the product, until 2020, when it announced that Coke Life would join its list of underperforming aka discontinued products. All Right Reserved. In 1985, in an attempt to re-energize its brand, Coca-Cola announced the unthinkable: It was changing its formula for its original Coca-Cola for the first time in 99 years. For juices, Ocean Spray and V8 are two options. as well as other partner offers and accept our, Photo by Rachel Murray/Getty Images for Fitbit Local, Photo by Alberto E. Rodriguez/Getty Images for BET, Visit Business Insider's homepage for more stories, Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images. Coca-Cola intends to continue exploring new products in dynamic beverage categories (including booze- and caffeine-spiked seltzers) and tailoring its offerings to meet the ever-changing demands of its beverage drinkers in real time. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Odwalla was acquired by Coca-Cola in 2001 and is known for its fresh squeezed juices and smoothies. This is a disappointing turn of events for Coca-Cola, but only time will tell if it was the right decision for the company. Cox Media Group That's just the tip of the iceberg, though. If coffee plus Coke sounds like an intriguing combo, you mightve liked Coca-Cola Blak. Coca-Cola decided to opt out and added it to its discontinued list in 2020. . Make Your Money Work Better for You TaB TaB, introduced in 1963 as the company's first diet soft drink, was one of the products on Coca-Cola's 2020 hit list. Often referred to as New Coke, the reformulated beverage was met with outrage from consumers who wanted their old Coke back. 1. Coca-Cola Blk Coca-Cola BlK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. If anyone's counting, that's half its current beverage portfolio. The diet version was sweetened with a blend of aspartame and acesulfame potassium and was marketed as part of the Diet Coke family. Discontinued? Cooper spit it out but Kelly liked it, describing it as tasting like a Coke Slurpee from 7-11. Top 5 Ovens You Should Consider For Your Kitchen, Top 4 Obagi Skincare Items That Are Worth Purchasing, Best 6 Budget Cameras For Travelling 2022, 3 This week, the company shared that it will be reducing its . "I got a lot of emails about Tab," Quincey told CNN Business. Since the summer, it has announced it will scrap Tab and Zico, but the whole list hasn't been released. Stevia, an artificial sweetener made from a plant extract is now used as the replacing ingredient for diet drinks worldwide. The company says it will focus on its higher-earning brands. This move comes as a surprise to many, as Coca-Cola has been struggling to keep up with the evolving health and wellness trends. Please try again later. Coca-Cola said in a news release that it plans "retire select underperforming products" at the end of the year, which also include Diet Coke Feisty Cherry, Zico coconut water and Coke Life as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch. While you might think the pandemic was the catalyst for Coca-Colas decision to retire certain brands, it wasnt. Coca-Cola acquired the brand less than a decade ago in 2013. Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. This could mean having to find alternative brands or products to purchase, or going without altogether. However, it is likely that it is due to poor sales or lack of interest from customers. What coca cola products are being discontinued? The products which the Coca-Cola Company has so far confirmed will be leaving store shelves by the end of 2020 are: The Coca-Cola Company has confirmed that it will not be releasing the full list of 200 Coca-Cola products being discontinued as it is instead focusing on its current line-up of drinks and future products. Tab. Coca-Cola has discontinued Coke With Coffee in the US BD has learned and the company has confirmed. In memory, here are 10 Coca-Cola products you cant buy anymore some of which were recently removed from the beverage titans lineup and others that you may have forgotten about. The problem is that when people thought. 10 Coca-Cola Products You Can't Buy Anymore. This means that these products will no longer be available for purchase. Coca- Cola is discontinuing production of its Tab, Zico, and Odwalla brands. Shakira's new song lyrics disses Gerard Pique with savage Twingo car reference, {{#media.media_details}} {{#media.focal_point}}. Instead, the company had noted that health-conscious consumers were simply less interested in smoothies. In 2018, Diet Coke Lime fans were befuddled when they could no longer find the beverage at their favorite grocery store. There has been no official word from Coca-Cola on the reasons behind the discontinuation of these brands. Still, Coca-Cola held on to the product, until 2020, when it announced that Coke Life would join its list of underperforming -- aka discontinued -- products. But that wasnt the end of New Coke. As CNN Business reports, on the call, Coca-Cola CEO James Quincey confirmed the culling of 200 brands. Coca-Cola is discontinuing production of its Tab, Zico, and Odwalla brands. The Coca-Cola Company is discontinuing 200 drinks brands according to reports. Some of the most notable products that Coca-Cola has discontinued include Surge, New Coke, and Coca-Cola Blak. 2023 GOBankingRates. The Coca-Cola Co. has paid for its last Tab. Browse Coca-Cola brands and products online today! Pepsi Blue. The news came on Coca-Colas most recent financial call on Thursday. Top 5 Ovens You Should Consider For Your Kitchen, Top 4 Obagi Skincare Items That Are Worth Purchasing, Best 6 Budget Cameras For Travelling 2022, 3 days, 7 Do You Think Student Loan Debt Should Be Forgiven? For instance, Coca-Cola offers a wide variety of sodas, juices, and waters. The bad news, if youre a Coke fan, is Coca-Cola is taking a machete to its brand lineup and severing 200 brands from its portfolio by the end of the year. To get that combination, Coca-Cola couldnt get rid of all the carbs and calories in C2 only half. In 2004, Coca-Cola launched C2 to a target market of 20- to 40-year-old males who wanted a unique beverage that tasted like Coke without the calorie and carb load. days, He killed some of Coke's most beloved brands. Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were varieties of Coca-Cola that were launched in January 2006 by The Coca-Cola Company in the United States. And for more of the latest grocery store news, make sure to sign up for our newsletter. Coke With Coffee will be available in the US while supplies last through the end of the year and remain in Canada and other global markets, according to . This decision was made in order to focus on core products and save costs. The move, according to Coca-Cola, comes as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale., Speaking in a press release, Cokes global head of innovation and marketing operations, Cath Coetzer, said: This isnt about paring down to a specific number of product offerings under our brands. There isn't a public list of the products that will be discontinued, but we know for sure that Tab, Coca-Cola's first sugar-free offering from the 1960s, Zico coconut water and Odwalla juices and smoothies are getting the ax. Sales of Tab, which was introduced in 1963 as Coca-Cola's first diet soda, have steadily declined since the introduction of Diet Coke in 1982. This move is part of Coca-Colas strategy to focus on its most successful products and brands. But why is the Coca-Cola Company discontinuing so many products and which drinks are going to be leaving the shelves? When rumors spread that it might be discontinued in 2018, the company even issued a statement that it would still be sold at select locations across the country. Zico was launched in 2009 as a premium coconut water brand. As CNN notes, the company is axing such a large number of brands in order to focus on the most profitable remaining ones. Still, Coca-Cola held on to the product, until 2020, when it announced that Coke Life would join its list of underperforming aka discontinued products. However, the company actually has more than 500 brands worldwide. Michael Grothaus is a novelist and author. Like Odwalla, the Zico brand was not a Coca-Cola original. Is $5,000 Enough for Your Emergency Fund? This is often the case when brands are discontinued. November 9, 2022. In other news, Shakira's new song lyrics disses Gerard Pique with savage Twingo car reference. It is unknown what will happen to the employees of the affected brands, but it is likely that there will be some layoffs. The products will be discontinued and will no longer be available for purchase. What are the alternatives to the products? However, there are still many other Coca-Cola products available on the market. New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was officially renamed Coke II and then 2 months after the release of New Coke is been discontinued in the same year of the release of "New" Coke. Coca-Cola will continue to produce and sell other brands such as Sprite, Fanta, and Dasani. Tab was first introduced in 1963 and was one of the first diet sodas on the market. These are the discontinued brands that Coca-Cola, and it's other divisions that had been released over the past years. In 2019, as a result of Coca-Colas partnership with Netflixs Stranger Things, which featured New Coke throughout its season three episodes, the beverage company released a limited run of 12-ounce cans of New Coke that were available as part of a bundle from CokeStore.com/1985. 1 selling coconut water in the U.S. Vita-Coco experienced sales spikes at Costco, Amazon and Walmart following the onset of the pandemic, while Zico remained in Coca-Colas underperforming category. TaB, introduced in 1963 as the companys first diet soft drink, was one of the products on Coca-Colas 2020 hit list. In 2020. and brands Think the pandemic was the right decision for the company will focus on the call Coca-Cola. Anymore - GOBankingRates plus Coke sounds like an intriguing combo, You mightve liked Coca-Cola Blak fans befuddled... 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