Omega Advert AM is a versatile AM EAS antenna developed for retail chains and system integrators who want to combine effective theft prevention with visible marketing at the store entrance.

The antenna features a dedicated advertising panel, allowing retailers to display branding, promotional campaigns, or corporate messaging directly where customer traffic is highest.

Using Acousto-Magnetic (AM) technology, Omega Advert AM delivers high detection sensitivity, especially for small and thin AM labels, making it suitable for protecting high-risk and high-value merchandise. AM technology is particularly effective in environments where maximum detection reliability is required.

Omega Advert AM is optimized for stable and consistent operation in demanding retail environments, including supermarkets, pharmacies, and specialty retail. The system provides reliable entrance coverage while maintaining low false alarm rates when correctly installed and configured.

The antenna is equipped with integrated Wi-Fi connectivity and cloud-based management, enabling centralized monitoring, remote configuration, and real-time diagnostics across multiple store locations. This significantly reduces on-site service interventions and lowers the total cost of ownership (TCO), especially in multi-store deployments.

Cloud & Wi-Fi management – key benefits

Cloud-based management and Wi-Fi connectivity enable:

•Centralized monitoring of AM EAS systems across all store locations

•Remote configuration and sensitivity adjustments

•Real-time device status and diagnostics

•Faster troubleshooting without on-site intervention

•Reduced service costs and lower total cost of ownership (TCO)

•Scalable roll-outs with consistent system settings

•Efficient management of multi-store installations

Key advantages of Omega Advert AM:

•AM technology for superior detection of small labels

•Integrated advertising panel for promotions and branding

•Added marketing value at the store entrance

•Integrated Wi-Fi connectivity

•Cloud-based centralized management

•Stable AM detection with low false alarm rates

•Ideal for high-risk and high-value merchandise protection

•Suitable for standardized retail chain deployments

 Recommended applications

•Supermarkets and grocery chains

•Pharmacies and cosmetics retailers

•Electronics and specialty stores

•Discount retailers

•Retail chains with frequent promotional campaigns